Brands are collective of thoughts and beliefs inside someones head. A brand is something that we feel good or bad about, but generally we use brands and branding as something we think is good.
Read the list below and name a brand that goes with it…
- A soft drink company -
- High performance running shoe -
- Family entertainment -
- Powerful search engine -
- Successful Japanese vehicle manufacture
As you read these you probably thought of the answers right away
- Coke
- Nike
- Disney
- Toyota
These companies have successfully created branding in our heads that we think of their names immediately when prompted correctly. They have catching slogans, logos and music. Other companies include, McDonalds, Budweiser and M&Ms.
Brands are all around us and in a deeper level they create a feeling inside our beings when we see, touch and use their products.
I spent a great deal of time today thinking about my brand. I am an individual that has a skill set, personality and energy presence that is a brand in itself. I am building a company that is directly related to me and all that I have become. The brand must absolutely fit and must be 100% in alignment with who I believe I am.
Health, Wealth and Adventure are three words that fit this alignment. As I have said these three words to my peers they find each and every word intriguing. Their brain peaks in thought as they process and digest these three words. Each one is powerful on its own, but together they work in a beautiful synergistic dance.
Health at its core is something we all desire because longevity in this world is at the top of a lot of lists for people. Wealth allows all of us to enjoy our long lives and adventure is what life is all about. Wealth allows the adventure to happen and the best adventures not only make us healthy, but in a sense they can add a wealth of great feelings to our lives.
The three are interchangeable with themselves and work together as a team. After lots of discussions with my closest friends we realized that in our “current lifestyle branding” we cannot find any other word to replace any of these words.
So for the Isa-Adventure Team – Health, Wealth and Adventure is who we are and clearly says what we desire those around us to be.
When you are creating your brand and branding keep in mind who you are and who you want others to see you as. If you are true to yourself and your beliefs your brand will absolutely be stronger than you can imagine.
Exercise – Spend 10 minutes writing a list of words that describes who you are, what you are good at, what you represent, things you believe in and where you want to go. What do you love to do in work and play and how can you get there. The brand itself will slowly emerge and soon you will realize how you will need to brand yourself, your company and your life.
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Filed under: Days 1 - 30 | Tagged: Adventure, Branding, Health, inspiration, Isagenix, Money, motivation, self help, Success, Wealth, weight loss
